Rebooting Your Employer Brand - SME’s Robert C. Rabeler, PE Contributes to the Conversation

03.07.18

Rebooting Your Employer Brand - SME’s Robert C. Rabeler, PE Contributes to the Conversation

SME’s Robert C. Rabeler, PE contributed to the conversation on how rebooting your company’s brand can help attract top talent. He shares the positive outcomes after SME’s HR and marketing professionals, in a concerted effort with the internal team, refreshed its brand during its 50th anniversary year in 2014. The rebrand initiative involved surveying both team members and clients. Team members at all levels were engaged in the process, working closely with HR and marketing professionals. Together, the HR and marketing teams developed new recruiting materials, including banner and video content, and aligned the new brand with recruitment activities.

Read the full story here to find out how the rebranding process transformed the SME workforce, and how other companies experienced similar transformations.

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