50 years of heritage at SME has been rebranded for the future


50 years of heritage at SME has been rebranded for the future

Plymouth, Mich., – SME, a professional consulting firm for the geosciences, materials and the environment, announced both an official name change as well as a new branding motif in a March 2015 rollout. 
Formerly known as Soil and Materials Engineers, Inc., but legally doing business as SME for years, the company has decided to shake the excess words and be known as SME in 2015 and beyond. Soil and Materials Engineers, Inc. was cumbersome and gave an impression the firm’s services were more limited than the wide range actually offered. 

Accompanying the name change is a complete rebrand. SME’s new logo was purposefully derived from the nautilus structure. The spiral shape illustrates SME’s blend of technical expertise and concern for the natural environment. The warm yellow and red colors convey the enthusiasm and passion SME team members strive to bring to their work. Varying shades of blue represent the variety of expertise across the firm. As the basis of the new logo, the nautilus form symbolizes the process of converting natural materials into strong structures - similar to the contribution SME brings to their projects.

Updated brand collateral has been in the marketplace since March 1. A revamped web presence, including a renovated website and the creation of Google+ and YouTube pages, is ongoing and will be completed in the coming months. 

SME provides engineering and consulting services for developing new sites or redeveloping existing brownfield sites; constructing buildings, roads and bridges; and acquiring, rehabilitating or managing existing facilities. SME assists clients at every stage of development and ownership in the following areas: construction materials services, environmental, geotechnical, pavements, building materials, and engineering design. Since their opening 50 years ago, SME has completed projects at over 85,000 sites and has grown to 240 team members in ten offices throughout the Midwest.

About SME:  SME helps build a better world with innovative, practical and sustainable solutions for the natural and built environments through environmental, geotechnical and materials consulting and design services provided in the Great Lakes region and around the globe. SME’s extensive experience includes pavement engineering, roof design, facility assessments, geotechnical engineering evaluations, environmental assessments, brownfield redevelopment consulting, and more. The firm is consistently recognized for its pioneering work in transforming blighted and contaminated sites into healthy, productive, and sustainable new uses that contribute to their communities.